I just saw a demo of pinnicle editing software along with Flash MX Professional 2004 (whew). Kewl stuuf i must say, and i dont even do video editing. One thing I saw during the demo of Pinnicle was that you could drag and drop the different toolbar buttons right to a on screen keyboard display. VERY nice, and whole lot easier than what SW has now. Though what was funny was that how everything had a RMB feature and they were like "hey isnt that neat".
Sometimes I think that these companies should really talk to each other. IMagine photoshop features in Rhino, or illustrator features in SW.