Having made direct contacted with David Clark (editor of MEW) regarding
this topic I received the following response, with the request that I
put it on this group's pages.
Can you post the following to 'uk.rec.models.engineering' am not a
member of that group.
Model Engineers' Workshop subscriptions
Subscriptions are handled by a third party company. Sara Sharp is not
an employee of Magicalia, in fact I think she may be a fictitious person
invented by the subscription company.
Magicalia has re-branded to MyHobbyStore Ltd. It has not gone bust
nor is it likely to. It is a change to brand as a hobby magazine
publisher, the parenting and motorbike titles being hived off to a
separate group so we can concentrate on our core hobby market.
The only way to get a cut price subscription is by using one of the
offers in the magazine.
I have now started selecting the offers and although I have not seen the
offer first hand. The items selected are sold at retail for about Â£20
to Â£30 by the company we purchase from. The recent digital calliper
offer is sold retail at about Â£27.from Shesto.
The price of a subscription varies depending on the offer. Also, we
have a subscription marketing budget, which is used on occasions
throughout the year to lower the price. Sometimes a big discount is
We do monitor offers to see which is the most popular.
The alternative is to have one fixed price, no offers and probably no
readers. The fixed price would probably be higher than the offer price.
I don't know why the USA subscription is lower than the UK but I have
asked the question and am awaiting the reply.
Model Engineer also looks cheap to the states at the moment. I suggest
you take advantage of it immediately.
I am bringing up subscriptions at next years planning meeting in a weeks
I would like to set a basic price for a subscription and the cost of the
gift. The reader always has the option of taking the best discount
Anyone who has a comment on subscription prices or problems can
email me at â€¦â€¦