On Sat, 7 Mar 2009 21:00:15 -0800 (PST), firstname.lastname@example.org wrote:
Shell Launches New Nitrogen Enriched Gasolines
Introducing a new molecule designed to seek and destroy engine gunk in
both conventional and modern engines.
Houston – Today at Shell stations across the U.S., consumers will
fill-up with a new product at the pumps. Shell is introducing the
all-new Nitrogen Enriched Gasolines, containing a unique, patented
cleaning system designed to seek and destroy engine “gunk” (carbon
deposits) in all three grades of gasoline. The new Nitrogen Enriched
cleaning system protects and cleans up gunky build-up on intake valves
and fuel injectors left by lower quality gasolines.
Nitrogen is a key element of the active cleaning molecule in the new
fuel, making it significantly more stable at higher temperatures
common in modern engines, such as direct fuel-injection gasoline
engines. The increased stability ensures that the molecule can work
under much tougher engine conditions by resisting thermal breakdown
better than conventional cleaning additives.
“At Shell, our ‘Passionate Experts’ are dedicated to helping motorists
get the most out of every drop of gasoline,” said Jens Mueller-Belau,
Fuels Portfolio and Category Manager North America, Shell Retail..
“With Nitrogen Enriched Gasolines, our scientists have increased the
effectiveness of our cleaning additive, offering consumers our most
advanced technology ever.”
In addition to developing the new fuel with the consumer in mind,
Shell worked very closely with automotive manufacturers to gain
insight into current and future engine technologies. These insights
along with fuels technology leadership and a strong research and
development program help Shell continually improve its products.
Nitrogen Enriched Gasolines were tested in laboratories, independent
testing facilities, and on the road, accumulating more than a
half-million miles in various vehicles and engines—including
conventional, turbo-charged, and direct fuel-injection gasoline
engines, hybrids, newer vehicles with low mileage, and older vehicles
with high mileage.
Shell scientists also used innovative testing technologies such as
dual fuel engines to conduct head-to-head comparisons with other lower
quality gasolines. In these tests, split engines simultaneously run
on different types of gasoline in order to collect data under the
exact same conditions. The results of these head-to-head comparisons
proved that the Shell Nitrogen Enriched Gasolines are more effective
than lower quality gasolines in protecting against the build-up of
harmful engine gunk.
“In today’s tough economy, American drivers are concerned about
protecting their vehicle since it’s one of their largest investments,”
said Mueller-Belau. “We want to help protect that investment. That’s
why we want them to educate consumers that there is a difference in
the gasoline they choose. Using lower quality gasolines can result in
gunky build-up on critical engine parts, negatively impacting engine
performance. Shell gasolines help drivers say ‘No’ to gunk.”
The Nitrogen Enriched formula is proven to prevent build-up of gunk
more effectively than gasolines containing only the minimum amount of
cleaning agents as required by the EPA.
The new cleaning system is certified to meet the TOP TIER Detergent
Gasoline Standard – voluntary standards designated by some of the
world’s top automakers (Audi, BMW, GM, Honda, Toyota, Volkswagen) to
try to raise the bar on fuel quality beyond minimum government
criteria. Industry research has proven that a clean engine results in
better fuel efficiency, reduced emissions, and overall optimal vehicle
In addition, Shell V-Power® premium gasoline provides maximum
protection with the highest concentration of the Nitrogen Enriched
cleaning system and more than five times the minimum amount of
cleaning agents required by federal government standards. It seeks and
destroys engine gunk even faster than regular Shell gasoline,
providing maximum protection to help vehicles maintain peak
Shell is supporting the launch of Nitrogen Enriched Gasolines with a
national marketing campaign, including national TV, radio and online
advertising, as well as point-of-purchase signage at Shell-branded
stations nationwide. The new campaign builds-on the current
“Passionate Experts” platform, focusing on the company’s commitment to
fuel quality and passion for developing innovative new products.
“At Shell, we believe it’s important to educate consumers that all
gasolines are not the same—high quality gasoline can make a difference
in a vehicle,” said Karen Wildman, Shell U.S. brand and communications
manager. “We’re dedicated to continuous product improvement and
innovation, and to helping consumers get the most out of every drop.”
For additional information on Shell Nitrogen Enriched Gasolines, visit
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader
in the refining, transportation and marketing of fuels, and has a
network of more than 6,000 branded gasoline stations in the Western
Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC,
along with Saudi Refining, Inc. Motiva Enterprises LLC refines and
markets branded products through more than 8,200 branded stations in
the Eastern and Southern United States. Shell Oil Company is an
affiliate of the Shell Group [(NYSE:RDS.A) and (NYSE:RDS.B)]. For more
information, please visit www.shell.com.
* Shell Media Line +1 (713) 241-4544 Stefanie Gudis
* Edelman +1 (323) 202-1067
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at yoyodyne they were all veterans of the psychic wars
exiled from the eighth dimension where the winds of limbo roar"
mariposa rand mair theal
Hopefully their chemists are better than their web site designers.
Why is it that so many "blue chip" companies are taken in by designers
pushing all these ridiculous features. They should take lessons from Amazon,
Oh, and to answer the other question, yes the additive will displace some
BTU, but it is probably only there at tens, perhaps hundreds of parts per
million. Combustion chemistry is pretty complicated and traces of compounds
can shift the efficiency up or down.
On Sat, 7 Mar 2009 21:00:15 -0800 (PST), email@example.com wrote:
"Let Esso put a tiger in your tank" - " Texaco takes the hair out
of your gas" - "Chevron Supreme fits square gas tanks as well as
round" I think I remembered those correctly.
At least "Platformate" had some basis in reality. Platinum was used
as a catalyst in the cracking towers to bust the big molecules left
from the simple distillation columns into higher octane stuff. Of
course, just about every other refiner was doing the same at the time.
Don't remember Lead-Free Amoco from that period.
Wonder what the nitrogen compound is? Hydrazine? Nitroglycerine?
On Sat, 07 Mar 2009 21:27:21 -0600, the infamous Andy Asberry
And people wonder why I don't miss TV at all after shutting off my
feed a year and a half ago...
I wonder if this is the marketing plan which will make us forget that
we'll never get hydrogen-powered vehicles [since they were "making"
hydrogen by reforming fossil fuel (oil & natural gas.)]
"Not always right, but never uncertain." --Heinlein
You'd be surprised how many would benefit from it - particularly
those that are never really "driven". I've seen intakes so choked up
you'd never get half throttle out of them. ANd exhausts almost as bad.
Combuston chambers so bad that hightest pings under a light load.
Maybe during the 60s and possibly into the 70s, one brand (can't remember
it) claimed as a major selling point every winter that maybe just their
supreme grade, had gas line antifreeze in it.
Don't get stranded by fuel line freezup.
Protection against fuel line freezing.
With (name) Supreme, you go, or we pay for the tow.
Over the decades, just this small city in western PA has had probably more
than 30 different regional and national gasoline/oil company names in it,
from back in the Cities Service and Esso days.
Now there are maybe 4 different brands (including Sheetz), and almost all of
'em are mini-marts.. and maybe only one (non mini-mart) with lifts, a real
air compressor and maybe a tire changer.
I can think of possibly two that still have attendants that pump gas for the
customers who don't want to pump the gas themselves.
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