Yeah, these days you have to under rate the cheapos by a factor of 3 to 3.5 for induction motor starting; otherwise, the term, "instantaneous field collapse" takes on a meaning they don't teach in electrical engineering school -- you ain't seen nothing until you've seen a cheapo decelerate from 3600 rpm to zero in three revolutions. Just make sure you are not standing inline with the engine when the crankshaft exits the crankcase or you might be shopping for a set of dentures. The cheapos are built for resistive loads only.
In the interests of reducing shipping costs for the mass market, they've reduced rotating mass on the cheapos to the point where it is nonexistant and advertise it as making the gen set more "portable." The surge current capacity on a cheapo is near zero.
When you are under rating a cheapo for induction motor starting, you are not doing so for the purpose of buying more resistive Watts. You are doing so for the purpose of buying more rotating mass for the purpose of getting enough surge current capacity to start an induction motor.