Doesn't matter. Not to Chrysler. What matters to them is that ten Chrysler dealers are selling a tiny fraction of what their competitors ten dealers do.
A five million dollar promotional program that is within the means of a Toyota dealer would break any one of, and probably all, of the local Chrysler dealers. Their individaul sales don't produce the kind of revenue it takes to compete.
That is the dynamic that is being adressed when the number of dealers in any area is reduced. Chrysler won't sell fewer cars, they will sell more. The remaining dealers will have the resources as individuals to take market share. Chrysler will have to have the product, of course, but that is a seperate issue and it's one that Fiat, not Chrysler, will be dealing with.
JC