I only posted my original message because it doesn't really bother me if MRJ
is late because generally it is worth waiting for, but as it was early for
once I thought it worth shouting it from the roof-tops to make up for all
the moaners who whinge when it's late! ;-)
Posted via a free Usenet account from http://www.teranews.com
In what way does that make up for anything? Wild Swan are just lazily
unprofessional, especially since they take in paid-for date-specific
advertising. The show at Aylesbury a couple of years back when it appeared a
a week after it happened with both a paid ad AND an editorial puff about how
good the show would be, is still a benchmark of flakiness for me. I wrote
in; they neither published the letter nor wrote to me privately to offer
comment. Never mention error in case others notice. Just about anyone else
in the serious publishing industry would have dealt with it: "never
apologise, never explain" is not a good business model these days.
How late a book publisher chooses to be is another matter, especially if
they don't follow a seasonal market, but WS need to get a grip if it intends
to be a serious magazine publisher living on more than tribal hype.
Incidentally MRJ 172 has not yet appeared here, and despite what Jade
Goody has averred, East Anglia is not overseas. Will be looking tomorrow,
the customary week late when it starts being dimly plausible that the thing
will be on the shelf.
I checked with my indie newsagent in Ely yesterday, who normally stocks
several copies, and there and then he rang up the distributor who told him
"tomorrow" (ie; today, Friday). So I'll get one tomorrow. If WS can do the
subscription ones early then sit around a week before giving the rest to the
trade lorry, that reinforces rather than rescinds their flaky image.
Maybe the Ed takes a siesta on them in his tin shack in tropical Didcot.
Had I known it was Tim Shackleton operating "Retford" when I was visiting
there a few weeks ago, I'd have grabbed him and got an honest answer. Or
then again, maybe not.
Err, no, the problem could be within the whole-sale distribution
trade, most magazines go either straight from the printers to either
whole-sale or subscription mailhouse distributors. With most magazines
the editor and staff have better things to do than sit around putting
magazines into envelopes...
A club of which I was a member placed a date-critical exhibition advert some
years ago on the condition that if it was not published on time we would not
have to pay.
In the event the issue came out late but still in time for the show.
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