I don't know if it will be this way forever, but HAAS Tooling (not HAAS CNC, but probably the same company at the top) offers a program called winner's circle for $10 bucks for a year that gets you next day free shipping for tooling orders. That alone is worth far more than the ten bucks. I've used it a couple times int he last few days to order inserts and/or insert tooling that were amazingly priced very competitive.
That being said I've ordered tooling from Shar's, McMaster, MSC, and HAAS in the last few days. I had to pay for 2nd day from Shar's (couldn't justify next day), and McMaster was one day for regular ground regular time for ground late in the day, but not horrible. MSC was free next day "saver" upgrade, and HAAS was free next day with the ten bucks laid out for a year of Winner's Circle.
In each case it was a matter of finding the tool or the insert I needed and I did check pricing. I ordered inserts from HAAS, SHARS, MSC. I ordered tooling from McMaster and Shar's.
Anyway, HAAS is trying really hard to be in the tooling business. They quite often have very competitive options. Sometimes not so much, but that is true with anybody. Even McMaster is competitive sometimes. HAAS does not tend to have the smaller tooling and inserts I often prefer though.