Definitely rent or buy a hammer drill rather than using a regular drill for drilling concrete.
Some definitions:
1) "hammer drill" is a generic term for a drill that incorporates a striking action into the drilling process. This striking action vastly accelerates drilling into concrete when used with the proper carbide-tipped bit.
2) "Roto Hammer" is simply a proprietary name for one brand of essentially the same type of tool.
Hilti, Bosch, Roto Hammer, etc., all make such tools. I have used all of them extensively in demolition work. Hilti and Bosch are both good brands. I am partial to the Bosch for durability under a very great deal of abuse. If money is not an issue, get a larger tool - they have adaptors for smaller bit sizes.
It is true that you can switch from regular drilling to hammer drilling on these tools. But unless you have significant use for the hammer drill feature, the tool will be overkill. So....
RENT one. They are cheap to rent. If you want to buy one, ask the rental guy for a recommendation. They will know what one is most cost-effective - it's their business to do so.