What are you now, a lawyer? d8-)
Let's stroke your accusation of "ego" some more. It's all a matter of which journalistic culture one comes from. This is the one I come from:
"The National Magazine Awards" "The National Magazine Awards have been presented each year since
1966. In the first four years single awards were given to Look (1966), Life (1967), Newsweek (1968) and American Machinist (1969)."Malcolm Forbes ran a diferent kind of magazine. In those days, it was the British tabloid of business journalism -- provocative, contrarion headlines and melodramatic stories. I firmly believe that Malcorm would have run spread pages of naked breasts ("Secretaries to the Masters of the Universe") if he thought it would hype circulation. It was hugely successful. So is Drudge. So is Rupert Murdoch.
It's not fair to assume that Forbes today is what it was in 1974, but the memories about where that culture came from sticks with you. TIME wasn't much better, at least in their coverage of industry. They didn't take it seriously. We did. And their reporters knew it.
So I'm skeptical about Forbes stories. They may have it exactly right, but I wouldn't hang my hat on it until I fact-checked it myself.
There are only a few of us still working who remember who was who and what they did. The great editors and writers from _AM_ -- Colvin, Stanley, and Ashburn -- and how they established an admirable culture of quality are nearly forgotten.
I don't forget. And I try to keep the attitude and approach alive. Call it ego if you will.