Fine! Mr. Akimoto, you've expressed your opinion, which you're entitled to. However, you should also be prepared to be wearing your Nomex BCD's because you're going to get toasted from the flames.
I read at least 3-4 magazines month in and month out. (RCM, FM, MAN, plus RCJI + RCME + Backyard +....)
I've been reading RCM through thick and thin periods since the early
1970's and have seen the differences in style, editorial content and advertisers.
You can also include MAN (Model Airplane News) and FM (Flying Models). Only FM has stayed true to its size (thin).
If you want to complain about advertising, check out some of the ladies magazines, especially fashion or home-decorating. RCM at its fattest usually had at least 50% of the pages with at least one column-width of article.
Advertisers are what pays for the slick, glossy paper and keeping the prices to a reasonable value. If you're a low-number magazine, you won't get the advertisers beating down your doors.
I follow the rip-rule for articles -- I go through the magazine at least a month AFTER I've had it and cut out the articles that I want to hang on to for future reference or adding to the someday list.
Most of the articles in my files come from .... you guessed it! ..... RCM
I'll believe that RCM is dead when I see their obituary in the other magazines.
Speaking of which, they've got a special on for plans -- might as well stock up rather than sending money to eBay scam-artists.