While I have not read it, it does not seem like it could be a groundbreaking book in any respects, and most likely is complete crap that is written to sell more services provided by this guy (and this guess can be completely wrong and maybe this is a new discovery on how dummies can get wealthy).
My question is, how likely is this book to have such a good review rating that would be genuine?
No, probably not fake. Amazon would feel the heat if these were not real. However, I suspect they were bought and paid for by the publisher or the author.
I say that based on an experience a company producing bank software that I worked for in the 1980's. A well known publisher of reviews of bank related software raved about various software packages, but never mentioned our company. The President called to find out if the author had reviewed our software. The answer was "No, but I will for $10,000.". We didn't pay, and never got written up in the publication.
So, I suspect a majority of book reviews are purchased in one way or another.
I can offer several suggestions. First all of the reviews seem to be good, and if some one relied on the positive reviews and thought the book really sucked they could write a negative review. This may help in determining the credibility of the Amazon reviews.
You can check the book out of the library for free, and risk no money.
You can buy a used copy cheap and risk very little if the book sucks.
You can look at the recommended reading list on Bob Brinker's web site:
He does not have it on his list which could mean that he has not read the book or it could mean that he has not deemed it worthy or that the books he does recommend cover the concepts better.
(My personal opinion is that Brinker is a sharp cookie and a straight shooter FWIW)
The Atlantic magazine had a small article a couple of years ago about false positive book reviews. The essence of the article is that there are a small number of writers and reviewers and they most definitely give positive reviews to marginal books and authors.
Many Amazon "customer" reviews are written by the author(s) under an assumed name.
Notice that the first three reviews were posted within one day of each other; they're written with multiple screamers (three or four exclamation points in a row); and there are no other reviews on Amazon by those individuals. Those are giveaways.
As for the editorial "review," that's book-jacket flak, written on contract for the publisher. I wrote one of those myself, for a book jacket. (However, in that case, there were enough independent, legitimate reviews that Amazon didn't have to revert to the PR or jacket copy.)
Friends and family account for the different styles. This is a common and well-known thing in the publishing business.
That's not to say that they're all fakes, but get-rich books are similar to self-help books in that they tend toward gushing enthusiasm on the part of readers, and their authors seem to need an extra edge to promote them.
Sheer penetrating insight and acumen on your part, Wes.
My guess is that the author gives a free seminar or something like that, for a positive review. In other words, the reviews are not genuinely written as a unsolicited expression of opinion, but they are written by real people (who are rather stupid to begin with), and not by one person with many accounts registered.
------------- What all of these books are selling is the idea of "hope" and the dream of a better life, more of the instant gratification of a lottery ticket [even a losing one until the drawing] than slow and steady work/accumulation over a lifetime.
Its a scam only if you buy it expecting to actually get rich. The same thing applies to books that will help you get thin, to have the perfect golf swing, or to become a master chef.
In many cases people that buy these books have bookcases filled with them, but never pay any attention to what they actually say, particularly when this involves long term commitment, practice-practice-practice, delayed gratification, and results [far] in the indefinite future.
Unka' George [George McDuffee]
------------------------------------------- He that will not apply new remedies, must expect new evils: for Time is the greatest innovator: and if Time, of course, alter things to the worse, and wisdom and counsel shall not alter them to the better, what shall be the end?
Francis Bacon (1561-1626), English philosopher, essayist, statesman. Essays, "Of Innovations" (1597-1625).