Anyone have any experience with a product called CerMax from
CermaTechnology.com? I got into a heated discussion with another Yahoo
If you click on Documentation it takes you straight to their store
where you must enter the id number of your distributor. Strikes me as
a multilevel marketing scam.
That aside, it seems like snake oil.
I have been retired for 11+ years so I am not up to date on the latest
technology. When I was doing quality control for lubricants I did a
few experiments on my own behalf with additives. My opinion is that
some are incompatible with the original oil and reduce the
performance. Most increase the viscosity, adding drag and increasing
fuel consumption. I did not test all brands.
You are much better off financially to reduce the interval between oil
changes than pay for expensive additives which more than likely will
not improve the original oils performance. Reducing oil change
intervals will definitely reduce component wear as there will still be
active additive remaining in the oil to provide protection.
I can remember that in the late 60's my employer introduced a much
improved gear oil and recalled all reseller stocks of its predecessor
as the two were not compatible and formed a gel when mixed
Alan, in Gosnells, Western Oz.
VK6 YAB VKS 737 - W 6174
Now, THAT'S funny!
You, apparently, have never seen some of the "discussions" I have been
involved with over the past years.....
....and how much I've been chastised for my chosen anonymity by people
hiding behind nicknames - and names that appear to be real - and fake
At least my choice for anonymity is up front and apparent.
I asked the same question of probably the same person, Andy. Was told
that they wanted to keep out the riff raff. I said that is also keeps
out the potential customers.
Personally I think the stuff is just more snake oil.
Sounds to me like they do not want to sell direct.
We are a distributor for many automotive product lines.
We take it pretty personal when one of those vendors offers to sell
direct to the public rather than support their distributors.
For instance, if you went to the Wix filters site, you won't find a way
to buy it. If you get close, you will be directed to a distributor or
I whole-heartedly agree with that policy. Before I retired (yep, you
heard it here first) I dropped a couple of wholesale distributors
because they sold to everyone (consumers) who walked in the door. And
I wouldn't have minded that if they had sold at retail prices.
This outfit doesn't even offer to help find a distributor. You can
become a distributor but you must be referred by a distributor. You
would think they would at least let you see the documentation to
validate their claims.
If you were around a military base in the sixties, you probably recall
a hair lipped sharecropper's son named Glenn W. Turner selling
distributorships in a mink oil cosmetics company. Do a Google on it.
IMO, this is the same type of outfit.
It is one thing to have a contractual agreement to sell wholesale/trade
only, but if you allow them to sell retail under any circumstances - and,
apparently, you would have - you cannot tell them how much to charge.
You can have a "suggested retail" price as a guideline, but you cannot
Any attempt to control the price at which your independent distributors
choose to sell is called "price fixing" and is illegal.
In the auto parts aftermarket, published price sheets are going the way
of the dinosaur. Our prices come to us as an annual quote per part, from
which we generate a wholesale price to our jobber stores and shops. We
also produce several retail price levels, which the jobber can use as-is
or apply their own factors, up or down. Certainly nothing close to
price-fixing in this industry.
Let's see if I can clear this up for you. I bought from the wholesale
distributors. I stocked their product and advertised it and serviced
it (warranties), even when it was purchased elsewhere. I have more
than the purchase price invested.
I'm buying $50,000 of product a month from them and they sell at the
same price to a consumer who only buys $100 worth once in a lifetime.
Yep, that tripped my trigger.
That is their prerogative......setting the price and deciding exactly who
gets that price....just as it is YOUR prerogative to buy or not buy from
any distributor for your own reasons.
In case you haven't noticed, what you describe has been happening for years
in the automotive market with "retail" shops such as Pep Boys, Auto Zone
etc. running flat out against "traditional" aftermarket stores such as NAPA
Instead of holding fast, too many of the NAPA and Carquest stores are
caving in and selling "at wholesale" to consumers....even to the point of
carrying "price conscious" cheap crap to compete with the retailers, but
that is their own business decision.
When I ran a NAPA store, my customer base was approximately 90 percent
professional shops and 10 percent off-the-street DIY-types, so I stocked
very little of the "second-line" stuff because the professionals simply
would not buy it to install it on their customers' cars.
I had a woman retail customer complain that my local body shop could buy
body filler at about half the price she was paying, and she thought that
was unfair. Of course, she was looking at a quart while the body shops were
buying five-gallon pails once or twice per month.
I asked her if she thought the restaurant up the street paid the same for a
dozen eggs that she did......especially since they went through more eggs
in one morning than she oprobably did in several months.
She STILL didn't get it.
In my part of the country, the last "trade-only" holdouts seem to be the
HVAC and Electrical suppliers, but a few of them are seeking that quick
cash money that retail often brings - especially when faced with the "big
boxes" like Home Depot and Lowe's.
One local heating supplier refused to sell me a nozzle and fuel filter for
my shop furnace (I have my house furnace serviced professionally each
year). I went to my local TV hardware and bought both items for less than
I just wanted to let you know about Cerma Technology This product is
for real. My husband and I have used the product for almost a year
now . We are amazed at the benefits. This product reduces noise and
vibration, increases horsepower, increases torque, increases
compression, decreases wear and reduces harmful emissions by as much
as 92%. When added to your engine oil it penetrates through the
carbon and when it reaches the metal it kicks off the carbon and
embeds a 2 micron (about 0.002") thick layer of a hard ceramic into
the metal surface. This ceramic seal survives impact as well as
expansion and contraction without separating from the metal. It has
been tested for over 5 years in over 600 vehicles with no ill effects
and will not affect existing warranties. If you wish to read about
the product and/ order go to https://secure.cermatechnology.com/referral/22834
firstname.lastname@example.org wrote in article
Ah, yes! The "unsolicited, unbiased, testimonial."
It is absolutely amazing to find someone - a woman, no less - so involved
in the additive field that she has all the measuring devices to come up
with such documentation, isn't it?
In all my 40-plus years in the automotive business, I could only WISH to
own a dynamometer, yet she comes up with "....increased horsepower and
increased torque...." - apparently from testing done by her own
dyno......which "amaze" her and her hubby.
Would that be a dry test, wet test, or both?
Again, she must have some pretty sophisticated measuring devices to
I have no doubt in my mind that, if asked, she could name those "harmful
emissions" that have been reduced by 92%, and give us the actual figures.
"Micro" is Metric talk for "millionth" where "milli" would be Metric talk
Her "scientific community" apparently equates one micron with
"approximately" .001" (one thousandth of an inch) whereas my Machinery's
Handbook suggests that a micron is equal to one micro-meter OR a millionth
of a meter (.000001mm) OR .00003937" (roughly four hundred-thousandths of
an inch)..........approximately two percent the size she states.
It's not even a mis-placed decimal since two microns would be approximately
I cannot believe she would be simply parroting the snake oil B.S......
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