The SAE 90 is clearly more viscous, as seen when you pour the stuff at room temperature. The story changes entirely at operating temperature for the crankcase or gearbox, and then it changes entirely again when you subject it to high per-unit area forces between very smooth surfaces under shear. The various lubes are formulated for their specific duty, and a gear lube could be horrible for piston rings, for instance, and the engine lube could be terrible in the gears.
Consumer's Union (pub of Consumer Reports) did a magnificent tour-de-force on engine lubes about 30 years ago, and showed that of a dozen or so name brands, there was a HUGE difference between them. There were 3 that performed so far above the rest that is wasn't funny, like the worst of the good 3 brands had a
5 times margin over the next brand! I had a car at the time with a warped head (76 Chevy Vega) and confirmed that these measurements were relevant. When heat-soaked, the oil-film breakdown was plainly audible with average oil, almost never heard with the "good" brands. I used Shell Fire&Ice and Havoline Supreme for many years until those brand labels went off the market.Jon