You know, NASCAR (or atleast some of the drivers) may be willing to throw some publicity our way. They have been working with NASA for several years on different projects. They work with a lot of worthy causes where kids are concerned (Tony Stewart just donated $1M to the Petty camp for kids).
Think of the sponsors that are associated with NASCAR. Tide (Discover Channel Rocket Challenge advertiser), Home Depot (all the tools and supplies we use), UPS (all the shipping we do), DeWalt (tools), etc.
The popularity of NASCAR combined with hobby rocketry could be a win-win situation.
Bob