This kit has been OOP for several years it was announced last week as being
re-released by Airfix this year.
Of course this news takes a long time to filter through and 'unscrupulous'
(some may say clever) sellers will try to offload their kits while the
market commands high prices.
Expect to see lots of their modern 1/600 scale range of warships as they are
being re-released also, and I know the HMS Devonshire kit has been a regular
high price item.
The 1/96 Revell Saturn V kit originally retailed for $12.00 when it
was first released in the US in 1969. The 1982 Revell "History
Makers" reissue sold for $50. The most recent reissue by Revell
Germany sold in the US for just under $100. The seller was touting an
accurate original price if it was the Revell Germany item.
This 1/96 Revell Saturn V kit should not be confused with the 1/144
Monogram Saturn V. The Revell Saturn V stood four feet high when
completed. The Monogram Saturn V was under three feet tall and
originally sold for $6.00 in the US. Monogram discontinued their
Saturn V, Lunar Module, Apollo Command/Service Module, Space Buggy,
and 36 Space Missiles kits in 1971. Monogram's suplus stock was
apparently acquired by the Tandy Company and the kits were sold (just
in time for Christmas!) through Radio Shack stores. The Saturn V sold
for a whopping $2.49!