"Hornby branches out to new lines"

Toymaker Hornby is putting its faith in TV favourite Dr Who and Formula One star Lewis Hamilton to drive sales. The group has negotiated a licence with BBC Worldwide to produce a range of
Airfix models based on Dr Who, which should hit shop shelves for Christmas.
A further deal with the McLaren Formula One team will allow it to issue a range of Lewis Hamilton Scalextric cars.
Kent-based Hornby also aims to cash in on the current Transformer craze, with a range of products based on the film.
Shares in the company jumped on the news, rising 24.25 pence, or 11%, to 250.25p on the London market in afternoon trade.
Timely move?
The decision to produce a range of Dr Who goods just in time for Christmas could prove to be a money-spinner.
Last year, Character Group's Cyberman voice changing helmet was touted as one of the biggest sellers during Christmas 2006.
In a trading update to coincide with its annual general meeting, Hornby - famous for its range of model train sets - said it had made a "solid" start to the year.
"Forward orders are much stronger than the equivalent position last year," said chairman Neil Johnson in a statement.
"With a strong pipeline of new product launches, we are very well placed to continue to drive both sales and profit growth."
Story from BBC NEWS: http://news.bbc.co.uk/go/pr/fr/-/1/hi/business/6917326.stm
Published: 2007/07/26 14:02:10 GMT
Add pictures here
<% if( /^image/.test(type) ){ %>
<% } %>
<%-name%>
Add image file
Upload
"kim" wrote

Makes a change from Pound Puppies and radio controlled models they've tried in the past. One day they'll realise that it's the core business that deserves the investment.
John.
Add pictures here
<% if( /^image/.test(type) ){ %>
<% } %>
<%-name%>
Add image file
Upload
On Sun, 5 Aug 2007 16:11:47 +0100, John Turner put finger to keyboard and typed:

Scalextric is part of Hornby's core business. So, for that matter, is Airfix now that Hornby owns it.
Mark
--
Blog: http://Mark.Goodge.co.uk Photos: http://www.goodge.co.uk
"Life is both a major and a minor key"
  Click to see the full signature.
Add pictures here
<% if( /^image/.test(type) ){ %>
<% } %>
<%-name%>
Add image file
Upload

But can sales in the ' core business ' enable them to recoup the investment ?
The question is are there enough model railway enthusiasts with spending power to support very high detail and therefore higher cost models in the volumes required to make it viable ?
I for one fully support their idea of providing toys / models for all pockets !
The new series Dr Who has been immensely successful for the BBC and Lewis Hamilton appears to be the next 'David Beckham' in terms of sales potential.
Chris
Add pictures here
<% if( /^image/.test(type) ){ %>
<% } %>
<%-name%>
Add image file
Upload

Polytechforum.com is a website by engineers for engineers. It is not affiliated with any of manufacturers or vendors discussed here. All logos and trade names are the property of their respective owners.