Well, my guess is it takes special inks, and maybe some special gear to align the screen to the work. If they are used to screening inch-high letters on Tee shirts, putting .050" high lettering on a PC board WOULD look like something done in another universe to them. PC boards use epoxy inks to stick to the epoxy surface of the board. And, the screens are insanely fine to properly image tiny letters. They probably had no experience in doing fine-line stuff.
Jon