The instructions and warnings are pretty good- clearly written in California, some of it by a lawyer. The parts list in the back got less attention. "shaft of rope tube", "buard ring (samll)", "sicroswitch cover", "places terminal block". Most of it is easy to figure out. I've seen worse in Japanese manuals, and not that long ago.
What do you expect for about the price of twenty Caramel Macchiatos (sp?) at Starbucks? (I don't drink them, but the kid and better half do). It won't get my hands greasy like the chain hoist. I won't use it heavily, and probably never near capacity. If you're rebuilding engines for a living and need to use it constantly it might not be a good choice. BTW, they don't come in crates any more-- well designed molded polystyrene foam packaging inside a heavy-duty 4-color printed carton. You can get quite a few in a sea-shipment container with little worry of shipping damage.
Best regards, Spehro Pefhany