Help Finding Metalworking Machines on the Web

I know this is gray area metalworking... But I sell machines for people who do the stuff below all the time and it's all metalworking so I'm hoping you
can help me tweak my web search results.
I'd love to increase my web presence even more...
Can some of you shoot out some thoughts on the following?
What would you type into Google to find a machine that did the following:
1. Drilled 4 holes in an aluminum part. The pattern is rectangular and the holes are 1/4"
2. Drilling 10 holes in-line down the length of a steel bar
3. Tapping a few holes in a part that you are making for your customer. It's a flat disk with anywhere from 3 to 6 holes in it depending on the piece you are making this month
4. You are a high end skateboard manufacturer making titanium or aluminum boards for the pros. you want to drill either four or eight holes at a time to hold the wheels on. You want to do it on a drill press or maybe an automatic drill press machine.
5. You are a truck manufacturer and you have to drill through the wood flooring and support structure to attach the boards. You want to do it faster.
...That's it for today! Thanks for any help you can offer!
Regards, Joe Agro, Jr. (800) 871-5022 01.908.542.0244 Automatic / Pneumatic Drills: http://www.AutoDrill.com Multiple Spindle Drills: http://www.Multi-Drill.com Production Tapping: http://Production-Tapping-Equipment.com / Flagship Site: http://www.Drill-HQ.com VIDEOS:
http://www.youtube.com/user/AutoDrill
TWITTER: http://twitter.com/AutoDrill FACEBOOK: http://www.facebook.com/AutoDrill
V8013-R
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I would use a screw gun and trailer deck board screws. I've still got a couple boxes left over from when I re-decked my Dad's flatbed. Hardest part was finding decent #3 Phillips tips now that nobody seems to remember AT&G anymore. You got an automatic screw feeder drill press with enough swing and enough spindles to do it in one pass? That would be cool to see.
Roll it under. Place the boards. Push the start button. Roll it out.
P.S. Yes, I do know most commercial rigs are through bolted.
Hmmm.... how about a drill press head or multiples on a gantry. Roll the frame under it and let a CNC controller drill all your holes. Giant multi spindle CNC router basically. I might have to build one someday. LOL. Heck, for single application it could be mechanical and stationary with a bed frame feeder underneath that mechanically trips a drill process every so many inches.
STOP IT. I don't need any more useless (to me) project ideas bouncing around in my head. Joe, I'm sending you the bill from my shrink. (For those who are inane enough to quote this to win an argument in the future... That was dark humor, not a statement of personal mental infirmity.)
To your question. I think that those people searching for you are only a small portion of your potential market. Many don't even know to look for you. I think you should be searching for them, and be prepared with real world realistic numbers showing how they can save money on production with some of your applications. Be prepared with prearranged financing and/or lease purchase agreements too. A lot of companies don't have the cash reserves to buy new equipment upfront no matter how much it will save them down the road.
If you can work out the numbers so you can walk into their shop and show them how they can save money from the first period your equipment goes on-line saving man hours compared to leasing or financing costs you can do a lot more than just trying to position yourself first in the search engines for the small percentage of people and shops who have excess cash to invest in equipment AND are looking to spend it on your type of equipment.
In this tough economy I think you can do better contacting companies that can benefit from your product and being prepared to prove to them immediately that you can reduce their cost per unit production costs. You need to be able to do it quickly to. Spend some time studying each potential customer so you can be prepared to present your numbers on their terms.
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To answer your question - yes. We've sold a few to big name truck mfg companies... But unfortunately, I only have photos of the equipment and not the actual set-up or in-use videos, etc. Most keep their exact method a secret because you can imagine an efficient way of doing this saves them a lot of money and makes them very competetive against their... Well... competitors.

Yes, Hardwood, sometimes abrasive like Ipe and structural steel or aluminum underneath depending on the type of truck frame they use and the type of hauling it's ultimately meant for.
CLIP

LOL! You've got me laughing and thinking about whether you should be designing these things at the same time.

Most of the sales into industries such as this go through machine builders or automation houses. Those folks may come to me initially, but they want turn-key set-ups for their shops and thus eventually call someone who can do that for them and say, "We want to put some of those there AutoDrills in our shop to do this and that..."
We market to the machine builders and also to the end users.

It'll cost me $500-1000 to walk into a shop in Nebraska or Illinois or Washington State, etc... For that amount, I can reach somewhere around 200-3000 people with a pay-per-click ad on Google with a refined search term... Plus my family will be happier that I'm home at night.
I enjoy customer visits, but I find that most are inefficnent use of my time and resources when there are machine builders and distributors of my product that live locally to them.
CLIP
That all having been said, I don't want to debate the merits of real visits VS internet marketing too much here. It wasn't the original purpose of my post and to be honest, I'm not smart enough to really speak to it at times. :)
--


Regards,
Joe Agro, Jr.
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I was thinking more along the lines of prequalified personal mailings and phone calls to start with. Personal visits to close the deal with some, but probably not for some. Creating a qualified list of potentials will take a little time, but not much per potential. Doing research on individual companies will take more, but often they make it easy by bragging about themselves if they have a website. It may take a little longer to write up a short summary regarding their specific application and how you can help them specifically. The first couple will probably be arduous, but it will get much faster after you have a couple under your belt. The cost per contact certainly isn't on par with cost per click, but 100% of your contacts will be a real potential client.
Getting back to personal visits... if it gets to that point hand it off to one of the machine builders you do work for.
I know. I know. You wanted to talk about SEO. Sorry. In the past lots of quality content seemed to be the ticket, but now that Google has become another sellout its hard to tell. I have a fishing site for Yuma Arizona. Lots of quality content. Used to be number one on most of the search engines if you punched in Yuma Fishing including Google. Now you get some multi topic link building site as number one, and mine is number two usually. I have quality content he has garbage. Snippits at best. I know the guy who runs it. He spent some time visiting my site to learn why I came up first on several topics. He was even a member of my forums for a while. If you use Add Me (free site submission engine) you get subscribed to some SEO newsletters. I have read a few of them, and once in a while there are some good tips in them. Might be worth it just to read their SEO newsletters for a while to see if you can improve your positioning.
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How about:
"Multiple drill" "Multi-head drilling" "Multiple spindle drill heads" "Multiple drilling and tapping" "Robotic drill" "Pattern drilling" "Nude Celebrities"
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Well, try Boolean: "Holes of Nude Celebrities".... etc. Expanded context: "Drilling Paris Hilton's Hole"..... "Multiple drilling of Paris' hole" "Drilling of Paris' multiple holes" etc. Tag these in your metafile. You will be rich. Then you can adopt me.
--
EA
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Keep it simple.
Joe AutoDrill's Multiple Penetration's
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Oh God, where can this possibly go but downhill now?!? :)
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Regards,
Joe Agro, Jr.
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It was inevitable..... now's all's you can do is watch..... LOL!!!
But do take notes... bleeve it or not, this is actually standard technique in some schools of SEO thought.....
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EA


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It's the worst SEO strategy there is... If people come to your site by the millions looking for Ms. Shorty-Shorts and find a bunch of metalworking equipment, they won't stay long - and retention is the new thing to get higher or lower Google rankings.
PayPerClick is it's own animal where the click-thru rate VS bid rate is king.
10,000 visitors who stay 3 seconds each are not as valuable as 100 who stay five minutes each. ...At least not to the person paying for the advertising.
Regards, Joe Agro, Jr. (800) 871-5022 01.908.542.0244 Automatic / Pneumatic Drills: http://www.AutoDrill.com Multiple Spindle Drills: http://www.Multi-Drill.com Production Tapping: http://Production-Tapping-Equipment.com / Flagship Site: http://www.Drill-HQ.com VIDEOS:
http://www.youtube.com/user/AutoDrill
TWITTER: http://twitter.com/AutoDrill FACEBOOK: http://www.facebook.com/AutoDrill
V8013-R
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Got a big chuckle out of that last one.
Thanks for the others!
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Regards,
Joe Agro, Jr.
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You are monitoring your own web logs to see what search strings people are already using to find you? If not, you may be very surprised at some of strange search terms folks will use. Unfortunately the really weird ones are unlikely to be customers...
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William

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Yes, and YES! It's amazing what Google and these people think they can find on my sites.
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Regards,
Joe Agro, Jr.
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