I heard this on the radio today about a test on monkeys. They had two stations set up. At the first station the monkey would first get one cookie and the second time he would get two. The third time he would get only one cookie and it would continue to alternate. At the second station the monkey first got two cookies and when he came back the second time he would get one and this would alternate so he got two cookies the third time he came back to the station. At each station he would get the same total number of cookies but after a couple of tries the monkeys would always go to the station that gave him the single cookie at the first try even though he got the same number of cookies from each station for the same number of trys. This experiment has some very interesting connotations as far as sales concepts and merchandising.
John