OT: Someone has bested JB in off topic posting.

December 15, 2008 Here?s a social networking success story

There once was a massive, monolithic company called ?C? that had repeatedly clobbered its competition. It had turned customer loyalty and revenue generation into a mighty machine that no one could beat. They became a global brand unto themselves. They were clued into the power on the East and West Coasts. Then an unknown company called ?O? popped up from one of those nondescript ?flyover? states in the Midwest.

They had no money, no experience of real success, and their name just didn?t roll off the tongues of their customers. But they did have a dream, and were driven by a strong passion to listen to what their customers wanted, and actually try to give it to them. They tapped into social networks. In no time they were outflanking ?C? in every corner of the country, and overnight started generating amazing amounts of revenue, all from little customers. And they put ?C? in the rear view mirror, never to be seen again.

Of course you know what I?m talking about?the Obama social community of over a million members, donating less than $60 each and driving the greatest voter engagement in a generation. All the while the Clinton machine relied on its legacy model of the 90?s?tap into the rich and powerful on the coasts, each of which quickly maxed out their donations at the $2,300 limit, but whose numbers were only in the thousands. As ?C? ran out of money, the money from the ?O? social community members just kept rolling in as the numbers of volunteers skyrocketed.

So, the legacy monolith lost to the agile netroots. And the social networking has only begun?check out this site

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Does this have any applicability in our business world?

Jeff Ray at 11:46 AM

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Paul B. Kellner
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