From Tony Stillman, AMA VP D-V via firstname.lastname@example.org
This is an FYI concerning the November issue of Model Aviation and the merchandise catalog.
As most of you probably have seen by now, the catalog is "upside down" relative to the rest of the magazine. This is not a mistake by the printer!!!
This was intentionally done as a way to catch the attention of the reader that the catalog was included with the magazine. Last year, we received complaints that members received the magazine but never saw the catalog, which was bound in with Model Aviation. So this year we inverted the catalog, something that is not uncommon in the magazine industry.
Further, please note and share with readers the catalog can easily be removed. There is a thin strip of glue on the back of the catalog; all the member has to do is carefully pull the catalog out, and the glue itself can easily be removed as well.