Menu boards for a shop like this usually mean printed vinyl or a hand-lettered chalkboard. This run went a different way: rectangular black plaques with white lettering, engraved flavor and dessert names, and rounded corners softening the edges. In my view it reads as a more durable and more polished take on the same job.
The stock is 1/32 inch acrylic, specifically Trotec TroLase 2-ply, which strikes me as a sensible pick for crisp text work on a thin plaque. With over one hundred flavors at the shop, this was a serious batch to produce, and many of the labels carry subtext listing dietary restrictions or allergen disclosures under the flavor name.
Two choices stand out. Half a dozen typefaces were tested before one was selected, more font vetting than most small sign jobs ever receive, and I think it paid off. The finished plaques are arranged in neat columns on a white flat surface, where the black and white contrast lets the whole set be scanned at a glance.
The uncomfortable part is handled openly. The maker originally quoted $1.50 per sign, and that number missed costs for materials, waste, and client changes. Rather than quietly absorbing the loss, the maker told the client about the pricing error and asked for a higher rate on the second order. That transparency is the part of this build I respect most.