How long do you think they want it to last? Seriously, if I bought a car that never wore out, what would the nature of the automotive industry be? Repeat sales is a consideration.
Where I work, we worry about getting OEM market share since the life cycle for our product is shorter than the life cycle of the product it is used on. We plan to pick up bucks on the replacement sale where we can charge more.
Wes
-- "Additionally as a security officer, I carry a gun to protect government officials but my life isn't worth protecting at home in their eyes." Dick Anthony Heller