Is box art changed for sales in other countries ?

Not just 'other countries', when Airfix changed ownership a few years back the box art was 'de-militarised', explosions removed etc.

Regards

Mike

I think its more out of embarrassment. The original Airfix box art had their planes firing all guns, dropping bombs and control surfaces at full deflection while in a shallow dive. I don't remember if their warships had every gun large and small firing at the same time too. Their box art wasn't particularly good enough to be a collectible.