Made my annual visit to town this week to get a Dr Who Xmas card for a friend in America. Found Model Rail Journal on the shelf at W.H. Smith for the very first time. Up until now it had only been available to special order (three months minimum).
Later in the day I made a regular shopping trip to Morrison's supermarket (don't ask) and saw Railway Modeller on sale there, again for the very first time. In fact, it's the first hobby magazine of any kind I've seen at Morrison's. Interesting that they should have chosen model railways ahead of all other pastimes?
I think a lot of casual buyers will pick up these magazines out of pure curiosity and be lured into (or back into) the hobby.
(kim)