that makes sense, but... with production machining going to china that leaves prototype work which Id *guess. is a small fraction of the business, with a lot of half starved shops after it... to stay busy youd need to operate nationally, and ideally in a nich you are set up for and others are not...
thats been my approach with equipment... for instance a chilled water skid is sold by Carrier corp for say 50k... they sell em by the thousands... I cant compete in any aspect. but a minus 120F skid sells maybe 2 a year nationally, no one is tooled up for that..so the going rate is 150 to 200k.. so that I can make money on.
but not staying local. its two in the nation sold per year or whatever.
** similar in the prototype machined items market Im guessing.. not enough locally to keep the prices up. I noticed you said you can do it for less than other shops... thats comon logic..and is workable in some aspects when there is a LOT of business... if there is not much, and you compete on price, your cash flow dies off, thats fatal.the cure is broadening your market... and tactics that allow that... for m with skids its going to better and better 3D solids, rotatable etc in a PDF file... one jump pretier than the competition.
Id do the same ff I were in the prototype machiining busenss..but I dont know that business, maybe it wont work with small parts..good chance it wont, with so many local shops...but say a complete robot? not too many small shops could do that... then no way in hell would I be cheap... you need to make better money per job in tight times even than flush times.
Phil scott