origin of name "Quality Function Deployment" ?

I am curious where does the name "Quality Function Deployment" come from? Does it mean that you "deploy" a "quality function" in order to end up with a better product or should it be read as: quality, function and deployment (of something, presumably a new product).

thanks Paul

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Dear Paul:

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I read it as deployment as a quality (or group) function. 282000 hits on google.

David A. Smith

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