I live in the Soviet Republic of Oregon and I can tell you that the UL label means a lot here.
The commercial sale of any product that is connected to commercial electric power must have a UL label. Moreover, if a non-UL labeled device connected to electric power causes damage to person or property, our insurance companies will not pay for the damage.
Two cases in point from the past: Remember Heathkit? They wanted to have a store in Portland in the worst way. Couldn't do it because of the UL requirement. Had to set up across the river in Vancouver.
Local phone company built a new high-rise building in downtown Portland. Was going to house all their new switching equipment. They had a big open house celebration and invited the all the bigwigs. One invited guest happened to be a local electrical inspector. He wandered around the building and eventually made his way to the basement where the backup generators were housed. Further inspection showed the units did not bear the UL certificate.
He immediately wrote them up and tagged the equipment. They had to disconnect the generators from the commercial power transfer switches until the could get UL approval from the manufacture. They could not get this and eventually had to remove the generators piece-by-piece to get them out of the basement. They had to move in replacement, approved, genereators the same way.
I guess a third and more personal experience comes to mind. I was programming for a computer service bureau in Portland. They used Burroughs computers. Burroughs computers did not have UL labels. A new, expensive, computer was installed in a new building. When it came time to hook it up to power, the electricians looked for the UL label and refused to hook it up. The Burroughs field engineering people refused to hook it up because of liability. Eventually some one from the bank that owned the service company came to the rescue and someone from the Burroughs company came and hooked up the power.
So, in short, sometimes the label is important.
Paul