CW might find this interesting (the bit about 10 years' shelf life is >noteworthy here)
>
>
>Panasonic builds record-breaking battery
>January 16, 2008 - 11:09AM
>
>Japan's Panasonic has created the world's longest lasting alkaline
>battery, according to Guinness World Records.
>
>Panasonic promises its new Evolta battery cell - whose name is derived
>from evolution and voltage - will keep gadgets running 20 percent longer
>than offerings from rivals Duracell and Energizer, as well as its own
>upscale Oxyride batteries.
>
>Guinness certified Evolta in a Tokyo ceremony Tuesday as "the longest
>lasting AA alkaline battery cell," based on testing under guidelines set
>by the industry's International Electrotechnical Commission.
>
>The battery also has a 10 year shelf life, making it suitable to store
>in preparation for disasters. Other batteries have about five to seven
>years of shelf life, according to Panasonic officials.
>
>Evolta goes on sale in April in Japan, and is planned for overseas
>markets later this year, according to Matsushita Electric Industrial,
>which makes Panasonic brand products.
>
>The batteries will cost about 590 yen ($6.30) for a pack of four in
>Japan, or about 15 percent higher than regular batteries and 3 percent
>higher than Oxyride. Prices in the US and elsewhere aren't yet decided. >
>Matsushita, set to become Panasonic in October, plans a major marketing
>drive for Evolta. It still has a minimal share of the U.S. market in
>batteries, and hopes to raise that with Evolta. Matsushita has sold 700
>million Oxyride batteries worldwide so far.
>
>AP
>
>
formatting link
>Panasonic builds record-breaking battery
>January 16, 2008 - 11:09AM
>
>Japan's Panasonic has created the world's longest lasting alkaline
>battery, according to Guinness World Records.
>
>Panasonic promises its new Evolta battery cell - whose name is derived
>from evolution and voltage - will keep gadgets running 20 percent longer
>than offerings from rivals Duracell and Energizer, as well as its own
>upscale Oxyride batteries.
>
>Guinness certified Evolta in a Tokyo ceremony Tuesday as "the longest
>lasting AA alkaline battery cell," based on testing under guidelines set
>by the industry's International Electrotechnical Commission.
>
>The battery also has a 10 year shelf life, making it suitable to store
>in preparation for disasters. Other batteries have about five to seven
>years of shelf life, according to Panasonic officials.
>
>Evolta goes on sale in April in Japan, and is planned for overseas
>markets later this year, according to Matsushita Electric Industrial,
>which makes Panasonic brand products.
>
>The batteries will cost about 590 yen ($6.30) for a pack of four in
>Japan, or about 15 percent higher than regular batteries and 3 percent
>higher than Oxyride. Prices in the US and elsewhere aren't yet decided. >
>Matsushita, set to become Panasonic in October, plans a major marketing
>drive for Evolta. It still has a minimal share of the U.S. market in
>batteries, and hopes to raise that with Evolta. Matsushita has sold 700
>million Oxyride batteries worldwide so far.
>
>AP