Since our club runs once a month on the San Diego & Arizona Eastern layout at the San Diego Model Railroad Museum, and since a portion of that layout features the big beer brewery in Tecate and the sidings that serve it, it seemed only natural that a few Tecate Beer Billboard reefers should be visible as well.
I ordered six of the nicely-done data-only wood reefers in yellow directly from Accurail, a pack of print-your-own decal paper from Micro-Mark, downloaded the Tecate Beer logo from Google images, worked up the "CERVECERIA CUAUHTEMOC MOCTEZUMA / C.C.M.X. #" bit with a graphics program, and printed the decals out on my computer's printer.
CAUTION! Turns out that the Micro-Mark decal paper *really sucks*. The decal film itself is *way* too thick, leaving a visible ridge at the decal's edges no matter how careful you are. Using Microscale's "Micro Set" and "Micro Sol" to get the decals to settle into the wood siding's irregularities has no real effect, and if you use the stronger Walther's "Solvaset", the decals just shrivel up and die. (Groan.)
Anyway, after much profanity and several rounds of stripping off shriveled decals and doing everything over again I ended up with a set of Tecate Beer reefers that will pass at least cursory inspection.
Both the tourists and the other model railroaders got a chuckle out of it.