NEWS - East Coast unveils small but beautiful campaign

Feb 11, 2010 4 Replies

marketingweek.co.uk



Thu 11th February 2010



Branwell Johnson



" The advertisements feature miniature character models travelling for a variety of reasons to destinations such as London, York, Leeds, Newcastle and Edinburgh. The creative executions include two bandaged- up mummies on their way to a museum, ramblers exploring the Yorkshire countryside, a father and son visiting the zoo, a trip to the races, costumed characters en route to the London Marathon and a group of ladies on a night out. "


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"Each TV ad ... ends with an East Coast liveried model train pulling into the station and promoting a destination with a lowest Standard Advance fare."

Who makes an East Coast liveried model train?

I expect that Hornby *makes* them. Someone else will paint them in whatever colours are required (assuming that clever computer work is not used).

PhilD

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