18 years ago
community has stepped forward in an attempted to "save rocketry"
We are presently at the time where we will begin to see our "return on
investment". The measures of our success will be both tangible and
intangible. Our national organizations should be able to report to us
any unusual increases in membership. Our clubs will be able to tell
us about new guests and members. Finally and hopefully, we'll see
new faces on our fields.
Our proposed next step is the Popular Mechanics campaign. If I
understand Frank correctly, this is expected to cost between
$50,000-$60,000. Truly, a good deal for almost 10 million exposures.
May I offer a proposal for "Phase III"? What would your club do with
a $5,000 grant for outreach? How about:
- Low-cost/free significant instruction and build sessions through
your local college.
- Professional quality displays at your local science museum and air
- Free reloads and hardware while "training" newcomers.
- Carry out a local advertising campaign, improve your launch area, or
conduct specific public events.
- Conduct "train the trainer" classes geared toward educating teachers
(k-12 and college) and youth program leaders on the benefits of rocket
- Open and prepare your field for low-cost "field trip" for grade
- Sponsor TARC teams.
- Buy and equip a trailer and promotional items for long-term exposure
and outreach at local events.
These are only examples. Some may be good, some not. What could your
club do to double its membership? Would money help? The intention of
Franks campaign is to make the targeted audience interested and
enthused enough to join our community. Could your club drive the
issue home with its current program and resources?
May I propose that in Phase III, we have a true "grass-roots" effort
to raise and distribute $60,000 in grants. Awards could be a made to
12 clubs in the maximum amount of $5,000. I would anticipate a
program where a request for proposal is sent to recognized rocket
clubs soliciting ideas. An independent panel of leaders would then
make the determination on which efforts will produce the biggest
return on investment.
Are there any projections or goals for this effort in total? I submit
this to the group only as an idea. I thought about it for about a
day, and ran it by a couple of people. Any thoughts?
"Ready, Pilot One"