outdoor advertising, especially among big companies. You can make an impact
in the subconscious mind of the pedestrians, drivers and passengers, every
one who uses the road where your billboard is located. You instantly connec
t to your prospective customers. People easily register photographic data a
nd short phrases (slogans). One billboard and you have thousands of people
who are now familiar with the product.
* Advantages
* Huge and eye-catching
* Targets a large and diverse market
* Easily registered information
* Increased frequency of consumer exposure
* Effective medium of awareness advertising
* Targets middle and upper classes
* Photographic information (strong visual effect)
* Builds company reputation and product image
* Quick rise in sales
* Guaranteed audience
* Customers find you
FOOTNOTE:
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