My wife rented a DVD a week ago. Inside was a sticker, "BE KIND - PLEASE REWIND"
That looked like the height of absurdity, so when I mentioned it to people, they would shake their head and laugh.
She just rented another one and inside was the same sticker. It looked loose, so I pulled it off to throw it away. Surprise, it was one of those printed RFID tags with a metal coil that is part of an anti-theft or ID tag.
Mystery solved. They had a bunch of these for their VHS tapes and just continued using the same tag for DVDs.
Earle Rich Mont Vernon, NH