You got me intrigued so I decided to email this trademark attorney. Here's what I said to him.
======= Dear Matt, Recently you took action on behalf of Sikorsky to have several eBay auctions removed because of alleged, and so far unproven, trademark violations. This issue came to light with recent postings to the rec.models.scale newsgroup which is frequented by a global community of scale modellers.
If the statements attributed to you are factual, which I have no doubt they are, it would appear that Sikorsky and it's Trademark Counsel are in need of some basic common sense. If you believe you're trademark is being violated through the sale of scale models tackle the manufacturer and not the end consumer. Do some research and verify if any prior license agreements existed with the manufacturer of the day. Remember, not all agreements need to be in form you expect today and that licensed manufacturers may be acquired by others.
Making veiled threats and taking action against end consumers is not in Sikorsky's best interest. At best you'll waste lots of time and effort with punitive attacks on innocent consumers while the manufacturer of the alleged trademark violation continues to flood the market. In essence, you make no headway but to waste money on frivolous and ineffective protectionism.
It's quoted that Sikorksy hasn't been able to get any response from Revell (one of the alleged trademark violators). Perhaps this is because you really haven't tried. As a multi-national manufacturer of complex aircraft it seems unlikely you couldn't engage Revell or, at it's simplist, show up on thier corporate doorstep. I have been able to contact Revell, and receive replies several times, no legal involvement required! Why can't you?
Should Sikorsky continue with petty attacks on end consumers you will achieve nothing more than drawing negative attention to your organisation. This would probably create greater economic loss than what you purport is lost annually to infringements. You're value to Sikorksy would be much higher if you resolved any issues with unlicensed manufacturer first rather than persecuting end consumers.
As for scale modellers, we're not all children slapping bits of plastic together in haphazard fashion. Many modellers are mature adults involved in industries reflective of their modelling preferences. Alienate scale modellers from Sikorsky related products and you'll invariably alienate part of your customer base, potentially to your competitors benefit. Is that what you really want to achieve? Your actions suggest it is.
Feel free to visit the rec.models.scale newsgroup to discuss this matter with a global group of modellers. If you don't know how to do that, I'm sure your IT department can assist you.
The Raven
PS. I'm no legal expert but I believe a trademark is only valid as long as the owner protects it. In Sikorsky's case, I understand model manufacturers have been producing related product for decades. This would suggest, based on your statement that no licenses existed, that Sikorsky has not been protecting it's trademark.