A new brand called Maerklin Toys aimed specifically at children

Earthtimes
7th Feb 08
" The world's biggest toy fair opened in the southern German city of Nuremberg on Thursday with safety and innovation getting priority
among the 2,700 exhibitors. German model railway specialist Maerklin said it plans to introduce a new brand called Maerklin Toys aimed specifically at children.
The range includes 500 products ranging from toy trains to circus themes designed to encourage pre-school children and others to take an interest in model railways. "
http://www.earthtimes.org:80/articles/show/184064,worlds-biggest-toy-fair-opens-in-germany.html
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Dragon Heart wrote:

http://www.earthtimes.org:80/articles/show/184064,worlds-biggest-toy-fair-opens-in-germany.html
And M?rklin's financial judgement has been good in recent years has it?
(kim)
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http://www.earthtimes.org:80/articles/show/184064,worlds-biggest-toy-fair-opens-in-germany.html
What an original idea! Someone should suggest that to Hornby.
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Martin S.

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"MartinS" wrote

Hornby have been there and done it, and proved it doesn't work.
John.
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John Turner wrote:

I think Martin knew that already and was simply being ironic?
Hornby-Dublo of course tried it in 1963 and almost immediately went bust: http://www.binnsroad.co.uk/railways/dublo/boxes/starter.html
It's possible in this case the new owners of Mäerklin just see it as a way of selling cheap imported toys under the famous German name.
(kim)
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Already?
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Martin S.

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