Hornby Acquisition of Lima Now Approved

Oct 05, 2004 110 Replies

Gregory Procter wrote:-

The Co-Op tried a cut price N-gauge starter outfit a few years ago but it didn't sell and the remaining sets were sold off at cost price. I even have doubts about that DCC starter set with the freelance steam engines. Teenagers would rather have an authentic Class 66 or Turbostar.

(kim)

In message , Roger T. writes

Actually, maybe we should translate "premium" out of marketing-speak into English. The English word for "premium" is "expensive".

It's all there in the Lima/Rivarossi/Jouef range!

Ohh, I thought US "Premium" meant normal, everyday, average, cooking products in english.

Regards, Greg.P.

Yes, these days "Premium" has come to mean cheap and nasty - decent stuff has to be "Mega", "Ultra", "Platinum" or some such.

The "Rolls Royce of ..." :-(

"kim" wrote

Hornby are planning to purchase "certain assets of Lima" which may or may not include the Lima UK tooling, but it has always been considered that their main interest was to expand their sphere of operation into mainland Europe and the USA.

The Rivarossi Group is far more than the Lima UK product range.

John.

Or, for patriotic Americans, "The Cadillac of ..."

Didn't they die with Elvis?

He was supposed to be coming to my local supermarket but he didn't turn up!

Elvis is dead?

Ronnie

-- Volunteer guard on the Great Central Railway, Loughborough, Leicestershire Visit the world's only double track preserved steam railway!

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In message , Ronnie Clark writes

Not according to my computer at work:

ping Elvis Elvis is alive

:-)

A TGS was promised by Hornby in the mid-80s (a pre-production model was shown in the 1984 & 1985 catalogues), in the days when all their MkIIIs were of the under-length type. Don't think it ever saw the light of day, though.

David E. Belcher

"Edmund Good" wrote

Do you not think they've got enough rubbish of their own to be able to do that already?

The only real reason I can believe that they would want much of the Lima UK tooling is to stop anyone else from getting it and setting up low-cost competition.

I'm not saying that none of the Lima UK tooling is worth having, but much of it pretty naff, and Hornby have fifty years of that quality of stuff still stuck in their tooling cupboard.

John.

"David E. Belcher" wrote

Hornby have never been very expansive with their development of coaching stock models, and rarely if ever produced more than two or three variations of any specific coach type. I think the *new* Pullmans were the first real development of variety in any individual type of coach.

John.

I think Hornby will want the Lima tooling for one reason - to create a budget train set that they can sell at a cheap price to introduce children to model railways. Much of what is being created today is really for collectors etc, not really for children. Make robust, cheap train sets for kids to introduce them to the hobby.

Edmund Good wrote:-

How about making a modern image train set with built-in DCC to attract teenagers? Last time I checked - and these figures will be higher now - the average school leaver spent £200 each weekend and not all of that went on booze and drugs. That is a huge potential market which the model industry is ignoring at present.

(kim)

The message from snipped-for-privacy@aol.com (kim) contains these words:

Source for that info, please! When my lads left *university* they would have had trouble finding that kind of money for one weekend a year.

David Jackson wrote:-

I specifically said "school leaver" not "university leaver". 17yr old's living at home with parents, no rent, no mortgage. Their biggest single expenditure is a car at an at average price of £2,000 = ten week's disposable income. [Source Top Gear: First Time Buyer's Survey]

(kim)

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