Was clearing out my parents' attic this weekend and came across a shoebox stuffed with instruction booklets from around 2011 to 2013. Sat down with a coffee expecting a quick nostalgia hit and ended up flipping thru every single one. Almost every back cover had the same kid, blond hair, plaid shirt, mouth wide open like he'd just won the lottery over a pile of boxes.
It's funny how something like that burns itself into your brain. I must have seen that face hundreds of times as a kid and never once thought about it untill now. My wife walked in while I was grinning at a booklet like an idiot and had no idea what the big deal was.
Out of curiosity I typed in the survey web address printed under him, half expecting it to be dead. It actually redirects somewhere now, though not to anything like the old giveaway. Kind of wild that a random kid from a promo ad became the unofficial mascot of an entire era of building instructions. Anyway, the booklets are staying out of the donate pile.