Things To Do An outline for a successful campaign
Step 1: Collect donations for the ad campaign Done! We collected over $80,000.00 in revenue for advertising. Thank you!
Frank Uroda is working out the details of the Mega Raffle. There are a zillion prizes that must be organized (did you see the list??? WOW!) Personalized tickets will be printed for the drawing. The raffle will be held in public, hopefully at a local launch by the first week of November.
Step 2: Do something good with the money Pat Gordzelik, Dan Stroud, and others are working with a production crew and an astronaut to produce a commercial that will air during the Rocket Challenge special on the Discovery Channel in November. All the spots will advertise the new
Brent Mcneely is working on the 1/3 page, full color ad that will be placed in Popular Mechanics magazine starting the first of the year. The ad will be submitted in just a week or two, but they work months in advance.
Greg Deputy and a group of volunteers will begin work on the
Step 3: Clean house, guests are coming over! This is where we need your help! The local and national club web sites need to be cleaned up and made "newbee friendly". In doing e-mailing to all the clubs, I found that 10% to 15% of the clubs listed on the TRA and NAR site have incorrect or outdated contact links. I suspect the same is true on other national group web sites. These should be corrected right away. The next step is to make sure your site is up to date and all the links work. Unclutter the pages. Get rid of any flashy (slow loading) icons, banners, etc. Grab the prospect interest with the front page. You may not get a second shot at it. Make the front page of your site welcoming and exciting. A small, cool rocket picture is worth a thousand words. Put your next launch date and info right on the front page too. Make is easy for a newbie to join. Don't just bury a "join" button somewhere on the front page but, actually "ask" the newbie to join. This is marketing 101. Make them feel welcome. Tell them the benefits of joining your club; IE, Great launch site, friendly helpful members, families and spectators welcome, waivers to xxxx feet, etc. Put any dirty laundry away in the back pages for the current members. Don't scare away the new prospects. When a new member does join, send his membership package right away. Send along a cover letter thanking him/her for joining. Ask him/her to attend the next club event, be it a meeting, launch, or even equipment clean-up. Tell them to bring a friend, kids, or spouse. They will feel more comfortable than just walking in alone. The people he/she brings may even join. This is all simple stuff that really works!
We have until November 9th to get our act together. Let's start today!
---Frank R Uroda
---Frank Rocketman Uroda