OK folks, the program is over, the web counter has slowed down, and we're in it for the long haul. Search engines are working well for 'fly rockets', and we've done some optimization today for more general terms. However, those will take a while to kick in.
Meanwhile, the more links we have to the site, the better. There is a new page that contains 10 link options for you to grab & sprinkle around your web pages.