Well Rails Of Sheffield are currently selling some Heljan 47's for £60 and the Hornby version for £42. Likewise the Heljan 52 is £59 the Hornby one is £44. Heljan 35 is £60, the Hornby one £44. When you look at the prices in the shops you can see just how over priced these almost 30 year old Hornby models are.
Your point being what exactly, I've never seen a real loco with the human face instead of a smoke box door but I understand that Hornby 'Thomas the Tank Engine' range sell quite well - different market and all that....
from my
Perhaps not in the scale model market, but what about the toy train market were 'pocket money' prices are the name of the game - why do you think Bachmann are intending to release a 0-6-0 diesel shunter called "Rusty"?
If it's as good as the O-gauge 'Hymek' then my bank manager will be disappointed to note that the 47 will be another addition to my proposed garden railway fleet.
Not necessarily so - the Hornby 47s are only a fraction of the weight of a Heljan 47 so I'd expect the transport costs to be lower. Equally so the initial tooling costs on the 30+ year old Hornby antiques must have been recouped many, many times over, and I assume that tooling costs represent a significant proportion of the retail price of any model.
Firstly the Fairburn is supposed to be out before the 9F, so something's amiss somewhere, secondly I said the Bachmann 47 would be on the market 'fairly soon' and I'd include anything within the next 6 months as fitting that criteria.
Transport, warehousing, and packing costs are mostly volume and floorspace related. Weight only really enters into the equation for airfreight, and then only when *heavy* materials, e.g. lead blocks, are being shifted. I can guarantee that model railway locomotives will be volumetrically charged.
The actual delivered cost of the model probably represents about 5% of the retail price. Marketing will be about 80% and the PR Manager's salary most of the rest.
If Hornby did not leverage its recognisable brand name to overprice its products, then it would be failing in its duty as a PLC.
AIUI container shipping costs, a 40ft container full of air cost the same to transport as one filled to weight capacity, it the cubic size of container that is chargeable and not the weight.
Equally so the
represent a
Yes, and that's how they can charge very much less than their truly new models!
Oh dear, oh dear, oh dear.... sounds to me like someone isn't coping, and thinks the answer is to apply a prescriptive solution that *everyone* has to fall in line with. Hmm, where I have heard all this before? Greg, where are you when we need you? You usually know everything there is to know about the joys of Stalinism.
"Luring customers into its stores..." for Gawd's sake! How very wicked of them. Mind you, at one firm where I worked we used to drive buses round the town and give people £5 each to get on board so we could shanghai them down to our brand-new luxury bingo mega-centre. I'd say it was a social service we provided, otherwise the poor benighted souls would only have been wandering around doing impressions from Night of the Living Dead.
I suspect the punters are perhaps more canny in your neck of the woods, John.
I'd love to know the relative sales via specialists like yourself, box shifting mail order houses, and the toy shops in the malls. In the malls it's all brand name related, and who has heard of Bachmann? In the toy shops it's Hornby vs. Daleks, not Hornby vs. Heljan.
Do you think Hornby would give you the figures if you asked them nicely?
Maybe, but we also have a modest UK and world-wide mail order base.
Not scientific I know, but in the past two weeks we've sold Bachmann locos to Hornby in a ratio of approximately 5:1 and that includes well established Hornby 'cheapos' like 'Smokey Joe'.
One the other hand relative sales of wagons would roughly be on a par - mainly due to the Hornby Seacow.
I can't answer that, and at the end of the day the answer wouldn't interest me too much - it's what I sell (and why) which is all that's important to me, but as a guide to the answer a customer today asked for an LNER brake van. I showed him the relatively new Bachmann brake and the much older Hornby model. Look at the relative prices of both and guess which he took.
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